Tuesday, October 16, 2012

Be Proactive in Managing Your Business Online Reputation

Currently,most businesses have some type of online presence and sell some type of product or service here. This is a response to the consumer's need to have access to products and services from their home. It's just so much easier to buy the product from home and wait for it to arrive than it is to drive to the store and find whatever you are looking for. So as a business, it is important to keep your online reputation as upstanding, clean and positive as possible.

The Implications

Your online reputation will affect your company over many years. Even just one customer with a bad experience can cause havoc to your profit line. If you neglect your online reputation and wait until it is tarnished, then it may take a few months or even years for you to repair the damage created.

It’s All About Adequate Management

Your online reputation should be managed long before that derogatory comment comes in. Of course, building a positive online presence takes some work, but it is an effort that is well worth the price. As a business, you should start considering reputation management issues even before you get that bad review, and there are several online services like Reputation.com for business reputation management that can help you do just that.

Why is This so Important?

The Internet is a main staple in most homes; it is a tool turned to frequently by consumers looking for information about a product or service. This offers many businesses an excellent inexpensive opportunity to advertise, offer information, and share their services and products. However, it can also have a negative effect if online reputation management techniques are not implemented. All it takes is one bad review, especially if there aren’t any positive reviews out there.

Be Proactive – Not Reactive

When it comes to your online reputation, it is much better to be proactive rather than reactive. Repairing a damaged reputation takes much longer than setting up a positive one right from the start. The problem is many businesses are already affected by negative reviews, slander and false information posted to the internet and don’t even know it yet.

Steps You Can Take to Manage Your Online Reputation

Even if you don’t currently have the budget to hire an experienced online reputation company, you can take certain steps to protect your reputation. These are simple practices you should perform regularly to see what information is available online that pertains to your business. These include:

 - Look for your Business in the Search Engines – note any slanderous or false information that is published about you.

 - Generate positive information about your company – Ask customers to post great ratings on your social media profile or blog. Ask for a positive review on a well-known local review site.

By continually reviewing the information available you can take further steps to protect your reputation. If you do see, negative information posted, then it may be time to take steps to bury this type of information by hiring the services of a professional online reputation changer.

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